Special anniversary prices

(67 article)
Women, Men & Junior
50 years
& that´s only the beginning

50 YEARS full of fashion! Let’s celebrate!

We're celebrating our golden anniversary this year and want to share this one-time event with you: You’ll now find exclusive anniversary styles every month at great prices for women, men and juniors.

Our summery anniversary collection kicks off in July with a fashionable leopard print for women and lightweight summer styles for men.

There are many more anniversary pieces for you to look forward to between July and December so stay excited.

It all started in 1969 when company founder and owner Bernd Freier opened his first fashion store in Würzburg city centre. It was called “Sir Oliver”.

Did you know the name was inspired by the hero of the novel Oliver Twist?

Later, “Sir Oliver” would become s.Oliver and within a few decades, it had evolved into one of the largest European fashion companies.

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Kids (sizes 92-140)
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