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The s.Oliver Bernd Freier GmbH & Co. KG, s.Oliver-Straße 1, 97228 Rottendorf creates pseudonymous user profiles on this website on the basis of your online user behaviour and uses cookies for this purpose. This profile lets us give you the same level of tailored service as would be the case in a personal conversation with a salesperson in an s.Oliver store. Furthermore, we can adapt our offers and our advertising on partner websites to your personal needs so that products relevant to you are displayed and uninteresting offers are hidden. The processing occurs pursuant to Article 6(1) lit. f GDPR and you can exercise your rights as a data subject at any time. If you do not want this, you can object here. If you are not sure, you can find all privacy notices here. CONTINUE
Shop according to your preferences
The s.Oliver Bernd Freier GmbH & Co. KG, s.Oliver-Straße 1, 97228 Rottendorf creates pseudonymous user profiles on this website on the basis of your online user behaviour and uses cookies for this purpose. This profile lets us give you the same level of tailored service as would be the case in a personal conversation with a salesperson in an s.Oliver store. Furthermore, we can adapt our offers and our advertising on partner websites to your personal needs so that products relevant to you are displayed and uninteresting offers are hidden. The processing occurs pursuant to Article 6(1) lit. f GDPR and you can exercise your rights as a data subject at any time. If you do not want this, you can object here. If you are not sure, you can find all privacy notices here. CONTINUE
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    Women, Men & Junior
    50 years
    & that´s only the beginning

    50 YEARS full of fashion! Let’s celebrate!

    We're celebrating our golden anniversary this year and want to share this one-time event with you: You’ll now find exclusive anniversary styles every month at great prices for women, men and juniors.

    Our summery anniversary collection kicks off in July with a fashionable leopard print for women and lightweight summer styles for men.

    There are many more anniversary pieces for you to look forward to between July and December so stay excited.

    It all started in 1969 when company founder and owner Bernd Freier opened his first fashion store in Würzburg city centre. It was called “Sir Oliver”.

    Did you know the name was inspired by the hero of the novel Oliver Twist?

    Later, “Sir Oliver” would become s.Oliver and within a few decades, it had evolved into one of the largest European fashion companies.

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