*Discount valid on selected reduced items up to and including 17/02/2019 in the online shop on redemption of the code. Not valid in conjunction with other promotions or vouchers. Cannot be used on previous purchases or the purchase of vouchers. Cannot be exchanged for cash.
No matter how the jeans looked when you bought them. Every pair of jeans starts its existence as dry denim, i.e. indigo-dyed cotton fabric. The characteristic paler blue and vintage effects are created by rubbing the indigo blue dye with pumice stone during the individual garment wash process.
Intense garment washes and special treatments create particularly pale tones and worn effects.
Stone washing gives these classic mid-blue jeans their authentic worn effect.
The indigo dye remains intact thanks to the minimal garment wash. It only fades if the jeans are worn a lot.
Indigo dyed with no garment wash, black denim provides bold, long-lasting colour intensity.
Here’s what makes a real pair of jeans
Belt loops –
Belt loops secured on the inside guarantee extra strong hold.
Five-pocket jeans –
Jeans with five pockets, as per the original designs.
Side seam –
Extra stitching on the upper side seam keeps the shape of the inside pocket.
Coin pocket –
Watch pocket secured with nickel-free copper studs.
Felled seam –
Double seam reinforced in the important areas to make it durable and robust.