All About Denim

The classic for work & play: slim fit with a regular-rise waist and a straight leg.

All slim jeans

The best-selling slim fit jeans


The jeans for every occasion with a casual fit and a straight leg.

All regular Jeans

The best-selling regular fit jeans


Casual, skinny trend jeans, high-rise waist at the back and low-rise at the front plus a skinny leg.

All skinny Jeans

The best-selling Skinny jeans


Good to know!

Not all denim is the same

No matter how the jeans looked when you bought them. Every pair of jeans starts its existence as dry denim, i.e. indigo-dyed cotton fabric. The characteristic paler blue and vintage effects are created by rubbing the indigo blue dye with pumice stone during the individual garment wash process.

Pale jeans

Intense garment washes and special treatments create particularly pale tones and worn effects.

Blue denim

Stone washing gives these classic mid-blue jeans their authentic worn effect.

Dark denim

The indigo dye remains intact thanks to the minimal garment wash. It only fades if the jeans are worn a lot.

Raw denim

Indigo dyed with no garment wash, black denim provides bold, long-lasting colour intensity.

Here’s what makes a real pair of jeans

Belt loops

Belt loops secured on the inside guarantee extra strong hold.

Five-pocket jeans

Jeans with five pockets, as per the original designs.

Side seam

Extra stitching on the upper side seam keeps the shape of the inside pocket.

Coin pocket

Watch pocket secured with nickel-free copper studs.

Felled seam

Double seam reinforced in the important areas to make it durable and robust.

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