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Not all denim is the same
No matter how the jeans looked when you bought them. Every pair of jeans starts its existence as dry denim, i.e. indigo-dyed cotton fabric. The characteristic paler blue and vintage effects are created by rubbing the indigo blue dye with pumice stone during the individual garment wash process.
Pale jeans
Intense garment washes and special treatments create particularly pale tones and worn effects.
Blue denim
Stone washing gives these classic mid-blue jeans their authentic worn effect.
Dark denim
The indigo dye remains intact thanks to the minimal garment wash. It only fades if the jeans are worn a lot.
Raw denim
Indigo dyed with no garment wash, black denim provides bold, long-lasting colour intensity.
Here’s what makes a real pair of jeans
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Belt loops secured on the inside guarantee extra strong hold.
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Jeans with five pockets, as per the original designs.
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Extra stitching on the upper side seam keeps the shape of the inside pocket.
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Watch pocket secured with nickel-free copper studs.
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Double seam reinforced in the important areas to make it durable and robust.