People | Planet | Future

At s.Oliver, we care deeply about sustainability. Our motto reads: WE CARE. For PEOPLE, the PLANET and the FUTURE.

We are committed to people and nature and offer our customers responsibly produced fashion. We comply with social and ecological minimum standards for the production of all of our products. We also carry out strict controls of harmful substances and set clear guidelines for our suppliers regarding the protection of animal welfare.


The WE CARE Label

will help you!

In our sustainable product strategy, we’re placing increased focus on sourcing certified sustainable and recycled fibres as well as eco-friendly processing. Items that particularly support our sustainability efforts can be identified by a small label.

Certified sustainable fibres

Sustainably cultivated cotton and viscose from sustainable sources

Recycled fibres

Synthetic fibres made of recycled plastic (e.g. PET bottles) or cotton or wool made of recycled textile remains

Eco-friendly processing

Innovative, resource-saving technology in the production of jeans for up to 80 percent less water and chemical use depending on the product.


Our selection criteria

for WE CARE:

Cotton and viscose

Certified sustainable


A lot of our products carry the WE CARE label because of the efforts we make for the sourcing of certified sustainable fibres. This refers to natural fibres such as cotton and viscose.

The cotton cultivation process does not involve artificial irrigation and uses fewer pesticides than conventional cultivation methods. In addition, cotton farmers are aided by training and social projects. The cellulose pulp in sustainably certified viscose is sourced from sustainable FSC- or PEFC-certified forests. The further processing of the raw material into viscose yarn takes place in a closed production cycle that reuses the resources and thus protects the environment.

Cotton made in Africa

s.Oliver has been sourcing sustainable cotton from Africa since 2009 as part of the Cotton made in Africa (CmiA) initiative. In doing so, we help small African farmers help themselves and achieve a more stable income by buying fixed quantities of cotton. The initiative promotes training in sustainable cotton farming, is involved in special projects and contributes to the protection of the environment: there is no genetic engineering or artificial water irrigation during the farming process. Just one T-shirt saves more than 500 litres of water. In addition, up to 40% less greenhouse gasses are emitted per kilogram of cotton.

Better Cotton Initiative

Another important partner for our sustainable cotton sourcing is the Better Cotton Initiative (BCI). Growers that are licensed to sell Better Cotton to the supply chain must meet minimum social and ecological criteria and demonstrate continual improvement in this area. In the environmental sector, for example, Better Cotton is characterised by a reduction in the use of pesticides, improved water efficiency and a cultivation method that shows a vested interest in maintaining soil fertility and biodiversity.

Bring new life to materials



In order to contribute to the principle of circularity in textile production, we also increasingly use recycled fibre material in our products.

On the one hand, we use fibres made of recycled plastic such as PET bottles. Like the fibre REPREVE®, for example. On the other hand, there’s also recycled fibres sourced from textile trimmings from textile manufacturing waste or from used clothing. For this purpose, fabric remnants or already worn clothing are first broken down into their original components, from which new raw materials and new yarns are produced in various process steps. All of the recycled fibres used in our products are certified according to the Global Recycled Standard (GRS) or the Recycled Claim Standard (RCS) and are therefore subject to strict audits during the production and distribution process.




The dyeing and washing of denim in particular are water-, energy- and chemical-intensive process steps with great savings potential.

In order to increase this potential and offer denim with minimum environmental impact in our collections, we use the “Environmental Impact Measurement” (EIM) scoring method of the Spanish technology company Jeanologia®. By using innovative processes such as laser technology, ozone or “e-flow”, we can increase occupational safety and, depending on the product, reduce water and chemical use by up to 80 percent.

Better together

Avoid returning your products -

protect the climate

Many of our products are already shipped climate neutrally with the emissions offset by investments in environmental protection projects. But together we can achieve even more.

What can you do? Use our online advisor. Alongside a size guide that helps you take your measurements, we also have an interactive size advisor to guarantee you order the perfect size.


People | Planet | Future

Find out more about our commitment to social standards, managing restricted substances, animal welfare, sustainable raw materials, recycling, environmental protection and resource efficiency.

Production conditions and social standards

At s.Oliver, we have been promoting responsible and safe working and production conditions among our suppliers for many years now with our comprehensive programme for implementing and monitoring social standards.

Managing restricted substances

Our strict guidelines and regular checks ensure that our products are free of harmful substances and that chemicals are used sparingly in production and in a way that protects the safety of people and the environment.

Animal welfare

Animal welfare is another important matter for us. Since 2006, we no longer use real fur or real-fur trimmings in our collections.

Sustainable fibres

In order to promote eco-friendly cultivation practices and improve farmers’ living conditions, we use sustainable cotton in our fashion and are looking for ways to further expand our engagement in this area in the future.


We support the principle of a circular economy and contribute to the reduction of waste in the textile industry.

Environmental protection and resource efficiency

We can reduce energy, water and chemical consumption by up to 80 percent through environmentally friendly production methods, such as when dyeing and washing denim.