s.Oliver Online Shop - Privacy policy

At s.Oliver Online Shop, our top priority is to satisfy your needs. We want you to feel safe. So, we have made protecting your privacy one of our most important issues.

Being a company under private law, we have to observe the provisions of the Federal Data Privacy Act (BDSG) and of the German Telemedia Act (TMG) just as public bodies have to. For this reason, we have carried out technical and organisational measures, which ensure compliance with the data privacy regulations.

We protect your personal data using state-of-the-art technology. We use the Secure Socket Layer protocol (SSL) providing a 128-bit encryption for transmitting data. This ensures that your personal data cannot be read by third parties. It may occur that our server does not accept older browser versions which only support a 40-bit or 56-bit encryption. This is why we recommend you to install a current version of your browser.

Personal data

Personal data are particular information on your person, for example your name and address, your date of birth, your email address and your phone number.

Collection of personal data

As we take data economy policy seriously, we only collect your personal data where it is indispensable. So, when you visit our online shop without buying anything, without registering and without participating in a raffle, you can generally do so without disclosing your identity. In that case, only your IP address, the date, time and the pages you have viewed will be saved on our server when you access our web pages. These data, however, do not enable us to identify you as a person.

If you wish to place an order, we will ask you to enter your name, address as well as e-mail address, your date of birth and phone number. We require your name and address in order to process your order. We also collect your phone number for a due and smooth processing of your order. It may be necessary to contact you by phone if there are any questions regarding the processing of your order. We solely use your phone number for the above-mentioned purpose. We will neither call you nor send you text messages without good reason. We record your e-mail address in order to be able to confirm your order We solely use your e-mail address for the above-mentioned purpose. It is indispensable for us that you indicate your date of birth to distinguish you clearly from other users with the same name. In addition to this, you must be 18 years of age or older to place orders in the s.Oliver online shop.

When you sign in as a registered user in the personal area 'My Account’, you will have to enter the same data. This also applies to other cases, e.g. when you register in order to participate in a raffle. Your e-mail address in combination with a password you choose yourself serve as your access data. The advantage of registering is that you can use data entered by you once for placing future orders, as well. This will spare you from entering all your data again and may save you time and effort. If you are not registered as a user in the area 'My Account’, you will have to enter your complete data every time you place an order. In the area ‘My Account’, as a registered user you have the possibility to enter only part of sensitive information such as your credit card data and leave out other data relevant for payment. Doing so, you can additionally contribute to the protection of such data, although encrypted data transmission and especially secure data storage prevent third parties from accessing such data as well as any other personal data.

Use of personal data / Transmission

We use your personal data solely for the purposes we have collected your data for. Your data is used for the purpose of processing your order and your payment in the s.Oliver Online Shop. As we have assigned an external service provider with processing your orders as well as handling any other of your enquiries, your data has to be transmitted to this company in order to have your orders processed. In order to process your order, your data is transmitted to BFS Baur Fulfillment Solutions GmbH, Bahnhofstraße 10, D-96224 Burgkunstadt.

Your data is neither transmitted nor handed over for any other purposes to any other third parties. Moreover, s.Oliver does not do any business with personal data.

You can of course also place an order by contacting our call centre (for phone number see menu point 'Contact’ in the online shop).

Personal data used for other purposes

We would be pleased to send you customised information about the world of s.Oliver which extend well beyond mere order processing. Insofar as you have expressly accepted it, we will also collect, save, process and use your data for marketing campaigns, especially for mailings, newsletters, text messages, phone campaigns, mails and for the purposes of market research; moreover, we will forward your data to third parties commissioned by s.Oliver, where the data is saved, processed and used according to the above-mentioned purposes on behalf of s.Oliver.

Cookies / Anonymous and pseudonymous use of data

Our web pages use ‘cookies’ for several purposes. They serve to make our offer more user-friendly, more effective and safer. Cookies are small text files which are deposited on your computer and stored by your browser (locally on your hard disk). Thanks to cookies we are able to analyse how users move through our web pages. Thus, we can adjust our website's contents to the needs of the users. Moreover, cookies enable us to evaluate the efficiency of individual advertisements and to place them depending on the thematic interests of the users.

We use two different types of cookies: ‘session cookies’ and ‘persistent cookies’. Session cookies are temporary cookies; they are automatically deleted when the browser is closed. Such cookies are, among others, necessary for ensuring a due and proper running of our online shop functions.

In addition, data which is necessary for the shop to function properly is placed on your computer by means of persistent cookies during your visit to the s.Oliver Online Shop. Such cookies are automatically deleted from your computer when their period of validity is reached, or if you delete them yourself before their validity expires. All persistent cookies used by us expire within 6 months.

Most web browsers automatically accept cookies. Usually, you can also modify your browser settings if you prefer not to send such information. Doing so, however, you will not be able to use the offers of our website in full, e.g. you will not be able to place orders. You determine the extent to which you allow cookies. Please use the support functions of your browser to accept, decline, see or delete cookies.


You can object to your data being processed and used for promotional and marketing purposes any time by sending an e-mail to s.Oliver ( ). On receipt of your objection, we will discontinue using and processing the data concerned for marketing purposes and immediately cease sending you further advertising material. Data necessary for invoicing and accounting purposes in the context of orders which have not yet been completely settled remain unaffected by any objection whatsoever.

Collection and evaluation of usage data (tracking)

For the demand-driven design and optimisation of this website, solutions and technologies from econda GmbH ( ) are used to collect and save anonymised data as well as create user profiles from this data using pseudonyms. Cookies which enable the recognition of a browser are used for this purpose. However, user profiles are not combined with the data concerning the holder of the pseudonym without the explicit consent of the visitor. In particular, IP addresses are made unrecognisable immediately after entry, whereby user profiles cannot be matched with IP addresses. Visitors of this website can object to the collection and storage of data at any time here.

Exactag GmbH collects and saves data on this website and its subpages for marketing and optimisation purposes. Anonymous user profiles can be created from this data. For this, cookies can be used, as well as a technology called fingerprints. Cookies are small text files which are saved locally on the browser cache of the person visiting the website. Fingerprint technology saves the browser’s environment variables in a database without saving data which clearly relates to the user, such as an IP address. The cookies and/or fingerprint enable the recognition of the browser. The data compiled using Exactag technologies will not be used to identity visitors to this website without the explicit consent of the person concerned. Personal data is in principle never collected. You can object to the storage of your anonymous visitor data for the future using this link. To guarantee that data storage does not take place, a cookie is placed in your browser. This cookie is called “optout” and is placed by “”. It must not be deleted as long as the objection to data storage stands. If you would like to object to the storage of your anonymous visitor data for the future, please click here.

In the s.Oliver online shop, technologies from Optimizely, Inc. (55 New Montgomery St. #888, San Francisco, CA 94105, USA) are used to collect and save the session and interaction data of website visitors in order to determine how users move around on individual pages, how they get there and what they do there. This information is used to improve the content and user friendliness of the pages and to optimise the visit. Please be aware that cookies can be used for the purpose. The session and interaction data are never processed in a way that can be related to the individual, they are processed pseudonymously. Furthermore, you can deactivate Optimizely tracking at any time (and thereby prevent data generated by the cookie and relating to your use of the website – including your IP address – from being collected and processed by Optimizely), by following the instructions on

Our website uses cookies/advertising IDs for advertising purposes. In this way we can show our advertisements on partner websites, apps and e-mails to visitors who are interested in our products. Retargeting technologies use cookies or advertising IDs and display advertisements based on your previous browsing behaviour. To decline this interest-based advertising, please visit the following websites:

We can exchange information such as technical identifiers from your registration information on our website with reliable advertising partners. In this way, your devices and/or environments can be linked and you can benefit from a seamless user experience with your devices and environments. You can find out more detailed information regarding these linking capabilities in the Data Protection Directive, which you can find on the aforementioned platforms or in the following notes:

Google AdWords conversion tracking
We use the online advertising program “Google AdWords” and the conversion tracking within the scope of Google AdWords. Google conversion tracking is an analytical service of Google Inc. (1600 Ampitheatre Parkway, Mountain View, CA 94043, USA; “Google”). When you click on an advertisement placed by Google, a conversion tracking cookie is placed on your device. These cookies expire after 30 days, do not contain personal data and so cannot be used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, we and Google can see that you clicked on the ad and were redirected to this page. Every Google AdWords customer receives a different cookie. This makes it impossible to keep track of cookies across the websites of different AdWords customers. The information obtained through the conversion cookie serves to compile conversion statistics for AdWords customers who have decided to make use of conversion tracking. In this way, customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which a user can be personally identified. If you do not want to take part in tracking, you can object to this usage by changing the relevant setting of your browser software to prevent the installation of cookies (deactivation option). By doing so you will not be included in the conversion tracking statistics. Further information as well as Google’s privacy policy can be found at:,

Google Remarketing
When you visit certain pages in the s.Oliver online shop or in the Fashion App, we have integrated a program code provided by Google Inc., 1600 Ampitheatre Parkway, Mountain View, CA 94043, USA. A code which Google previously saved in a cookie in your browser is transmitted to Google through this. In this way, Google can see that you have accessed certain pages of ours (e.g. the initiation of the ordering process). Later, if you perform Google searches or see advertisements from the Google network on other websites, we have the possibility of presenting you targeted ads of our products there (known as remarketing). If you have a Google account, Google can link this data with your Google account. You can find information on Google’s data protection and on the way remarketing works in the Google Privacy Policy as well as in the Notes on Google Remarketing.
You can object to remarketing by configuring your browser so that it does not accept cookies. In doing so, however, you will only be able to use our website in a restricted way.

Additionally, you can deactivate interest-based ads from Google in the Google Ads Settings using the following link

Microsoft Bing conversion tracking
This website uses the conversion tracking of Bing Ads (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). When you click on a Bing advertisement, a cookie is placed on your device. This enables both Bing and the owner of the website to recognise that someone has been redirected to the website from a Bing ad and has made it to a predetermined target page (conversion page). If you do not want to take part in the tracking process outlined here, you can decline the placement of the cookie necessary for this to take place over your browser settings. The deactivation can also be carried out using the following link:
You can find further information on data protection and on the cookies used for Microsoft Bing on the Microsoft website:

Facebook website Custom Audiences (Custom Audience pixel)
Our website uses the Custom Audience pixel from Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). With its help, we can keep track of what users do after they see or click on a Facebook advertisement. This enables us to monitor the effectiveness of Facebook ads for purposes of statistics and market research. We cannot correlate data collected in this way with any individual users. However, the collected data is also saved and processed by Facebook, which we will inform you of to the best of our knowledge. Facebook can connect this data with your Facebook account and use it for its own advertising purposes, in accordance with Facebook’s Data Policy Please click here if you would like to object to the processing of your data as outlined here:“
You can allow Facebook and its partners to place ads on and outside of Facebook at the following address: A cookie can also be saved on your device for these purposes.
Only users who are over 13 years of age can give their consent. If you are younger, we advise you to ask your parents or legal guardians for advice.

Use of Facebook social plugins

Our website uses social plugins from the social network, which is run by Facebook Inc. 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). The plugins are labelled with a Facebook logo or the additional text “Facebook Social Plugin”.

When you access a page of our website containing any such plugin, your browser creates a direct connection with Facebook servers. The content of the plugin is transmitted from Facebook directly to your browser, and from there it is integrated into the web page.

The integration of the plugin lets Facebook know that you accessed the corresponding page of our website. If you are logged into Facebook, Facebook can correlate this visit with your Facebook account, even if you did not press “Like”. If you interact with the plugin, for instance, by pressing the “Like” button or by leaving a comment, this information is transmitted directly to Facebook, where it is saved.

Even if you do not have a Facebook account, Facebook can collect your data, your IP address for instance. Information regarding the purpose and extent of the data acquisition and the further processing and usage of the data by Facebook as well as your rights concerning this and the settings you can use for the protection of your privacy can be found in the Facebook Data Policy.

If you do not want Facebook to collect your data over our website, you must log out of Facebook before visiting our website.

You can also install relevant blocker add-ons for your browser.

Use of the software from Olapic Inc.

The software from Olapic Inc. (“Olapic”) is used on the website. Olapic users can upload their own photos using Instagram or using the website, in the format specified on the website, as well as optional text (hereinafter referred to as "Post"). The posts appear in the s.Oliver online shop. Users can withdraw their consent for the use of the photos in the online shop at any time. Please send your objection to

Use of Facebook Connect

We offer the possibility of logging in to our “Olapic” service using Facebook Connect. An additional registration is therefore not possible. When logging in, the Facebook login screen will open, where you can log in using your Facebook details. This connects your Facebook profile with our service. As a result of this connection we automatically receive the following information from Facebook Inc.: e-mail address, Facebook username, first and last name, and profile picture. From this data, we exclusively use your username and profile picture. This information is essential for the conclusion of the contract, in order to identify you. Your username and profile picture will also be displayed together with the photo that you wish to post using Olapiac. You can find further information about Facebook Connect and its privacy settings in the Data Policy and Terms of Service of Facebook Inc.

External websites

Our Data Privacy Statement applies only to the websites of the s.Oliver Online Shop. s.Oliver has no influence over whether the operators of linked websites observe the data privacy provisions.

Updated: 12/05/2017

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