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On the one hand, we use fibres made of recycled plastic such as PET bottles. Like the fibre REPREVE®, for example. On the other hand, there’s also recycled fibres sourced from textile trimmings from textile manufacturing waste or from used clothing. For this purpose, fabric remnants or already worn clothing are first broken down into their original components, from which new raw materials and new yarns are produced in various process steps. All of the recycled fibres used in our products are certified according to the Global Recycled Standard (GRS) or the Recycled Claim Standard (RCS) and are therefore subject to strict audits during the production and distribution process.

In order to increase this potential and offer denim with minimum environmental impact in our collections, we use the “Environmental Impact Measurement” (EIM) scoring method of the Spanish technology company Jeanologia®. By using innovative processes such as laser technology, ozone or “e-flow”, we can increase occupational safety and, depending on the product, reduce water and chemical use by up to 80 percent.