Promoting the circular economy
As an industry, we know: We must set out to become circular. That’s why we’re working on designing our products to be more circular. This means we will contribute to reducing the amount of waste generated in the textile industry, both in terms of production and with regard to collections that are too fast moving or products of poor quality.
The use of responsible materials starts at production level and we’re already paying attention to this. These can be more resource-friendly, organically farmed fibres or recycled materials that are given a new life through recycling. You can find more about our material strategy here.
Responsible care and use
To ensure that you can wear your favourite styles as long as possible, taking care of your items is especially important in addition to the quality of the products alone. You’ll find more information on how to best care for your products in our Care Guide. It’s good for you, and it’s good for the environment.
Ready for the next cycle
We’re already focusing on recycled materials in our products. In addition, we’re also paying greater attention to what happens at the end of the product’s life. That's why in 2023, with our 360° denim products, we optimised the first collection with a view to its circularity.
What we are going to do next
In spring 2023, we launched our first cycle-optimised capsule collection. Since then, we’ve been working to consistently expand our circular 360° product vision with additional products. Get ready and look forward to new 360° styles!
Questions or input?
Do you believe other topics and different steps are much more important and have questions or suggestions about our sustainability concepts? Let’s talk about it!
We know we’ve still got a long way to go – there’s a lot to do. Your honest opinions really interest us. Get in touch with us at firstname.lastname@example.org.