Home
Circular and recyclable products | Circularity
Our Future Programme
Circularity
Promoting the circular economy
Our goal: to reduce waste. How we’ll do this: by designing products to be more circular. In doing so, we are helping to reduce the amount of waste generated in the textile industry, both in terms of production and with regard to fast-moving collections and poor quality products.
Responsible production
The use of more responsible materials starts at production level and we’re already paying attention to this. That could be more resource-friendly, organically farmed fibres or recycled materials. You can find more about our material strategy here.
More responsible care and use
To ensure that you can wear your favourite styles as long as possible, taking care of your items is especially important in addition to the quality of the products themselves. Our Care Guide tells you how to best care for our products.
Closing the loop
Our products already contain recycled materials. In order to close the loop, we’re paying greater attention to what happens at the end of the product’s life. That’s, why in 2023, we optimised our 360° denim products, with a view to its circularity.
Circular packaging
We’re paying more attention to higher levels of sustainability when it comes to packaging too. Here you’ll find out why, in our opinion, the circle is the perfect shape.
Discover more sustainable styles
Sustainable
Sustainable
What we are going to do next
In our strategy for more sustainable materials, we have continuously been setting ourselves targets for the use of even more sustainable materials in all our products for several years now. And we’ll continue to work on it in the future – for even better styles!
Questions or suggestions?
Do other topics and actions seem more important to you and do you have questions or suggestions about our sustainability concepts? Let's talk about it! We know we still have a long way to go - there is still a lot to do. We are interested in your honest opinion. Write to us at [email protected].
